Anthony Donskov

Anthony Donskov is the founder of DSC where he serves as the Director of Sport Performance. Donskov holds a Masters Degree in Exercise Science & is the author of Physical Preparation for Ice Hockey.

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Feed the Dog: The Importance of Attitude

Posted by on in Coaching Development
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My older brother Misha has always been a mentor to me.  We share Coaching experiences, feedback and life lessons on a daily basis.  We also share “must reads” in terms of coaching education.  He recently suggested that I read Jon Gordon’s “The Energy Bus” and this book has reinforced why I continue to believe that beneath the confines of our gym lies something truly special!  Beyond the walls of DSC is an electrically charged machine!   An environment that reinforces team first, attitude, attention to detail, respect, adherence, care, concern, transformation, positive energy, and genuine smiles.  We preach to our youth athletes on a daily basis the importance of a positive attitude.  Below is a quick reflection from “The Energy Bus” that reinforces how important attitude is in life!


“A man goes to the village to visit the wise man and he says to the wise man, “I feel like there are two dogs inside me.  One dog is the positive, loving, kind, and gentle dog and then I have this angry, mean-spirited, and negative dog and they fight all the time.  I don’t know which is going to win.”  The wise man thinks for a moment and he says, “I know which is going to win.  The one you feed the most, so feed the positive dog.” (Passage from “The Energy Bus”, p.49)



Our message at DSC is “Feed the Dog.”  Think of every obstacle as an opportunity for growth…the way you perceive the situation will dictate the outcome. 


Jon Gordon stated, “(E) motion is energy in motion.  E(event) + P(perception) = O (outcome).” FEED THE DOG…just make sure it’s the right one! 




(1) Gordon, Jon, The Energy Bus, John Wiley and Sons, 2007.


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