Poor educators take difficult material and further obscure the subject. Good teachers can take the same material and package it in a way that all can understand.   There are few Coaches in the Strength and Conditioning industry that fit the mold of “teacher”. Dan John is one of those coaches. Michelangelo once said: “simplicity is the ultimate sophistication.” The simplicity Coach John employs is an inspiration to all coaches caught in the world of quick gimmicks, fads, broken promises, Internet “gurus”, armchair trainers, Greek philosophers, unnamed forum posters, and overnight success stories. The quantity of information floating around (much with little substance and big price tags) can make you feel like your running in place sometimes. More often than not that’s exactly what happens in the fitness industry. I recently had the opportunity to hear Coach John lecture the staff of MBSC. His message is a “MUST” for all Coaches looking to fight the food fight.