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Posted by on in Business

There’s a lot of glimmer and sparkle in the fitness industry these days that comes at the expense of substance: Twitter accounts, Facebook pages, YouTube videos, blogs, articles, “likes”, “follows” and every other form of social marketing under the sun. While I certainly don’t blame fellow practitioners for jumping on the social media scene (I have), finding quality information is like mining for gold.  According to Wikipedia: “Gold has been a valuable and highly sought-after precious-metal for coinage, jewelry, and other arts since long before the beginning of recoded history.” In other words, gold is a valuable resource! Fool’s gold on the other hand is very common, so common in fact that in the earth's crust it is found in almost every possible environment, hence it has a vast number of forms and varieties. I believe the same holds true regarding information in the fitness industry. Plenty of resources, but few that hold their value in gold. Below are three ways to mine for gold in the fitness industry.

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